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Rust-Oleum

RESTORE
It all started with a true story about this transformational new deck coating. We ran with that and spread the word with a multi-dimensional campaign that included social, PR, broadcast and digital, that ultimately created so much demand, they had to build another factory to keep up with it. True story, too.

 

Broadcast

Digital

  VARATHANE  We were given a low involvement product with a virtually unknown name, and we helped make it a national brand by developing a Master Series social platform that gave people access to real master wood workers.     Broadcast

VARATHANE
We were given a low involvement product with a virtually unknown name, and we helped make it a national brand by developing a Master Series social platform that gave people access to real master wood workers.

 

Broadcast

Online Longform

 Poster

Poster

 Digital

Digital

Digital

Digital

  ROCKSOLID  We took one of the most unappealing jobs in the world (refinishing garage floors) and made it seem like a chance to realize a dream. Because who doesn’t want a “dream garage”?     Broadcast

ROCKSOLID
We took one of the most unappealing jobs in the world (refinishing garage floors) and made it seem like a chance to realize a dream. Because who doesn’t want a “dream garage”?

 

Broadcast

Digital

 Digital

Digital

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NeverWet Video

A unique product deserved a unique vision.

Universal Spray Paint

Sometimes you have to turn your thinking upside down.