THE MIX – SOCIAL ACTIVATION EVENT
My partner and I leveraged BLIPPAR, and created a geo-located, augmented reality experience to entice guests to engage in multi-player trivia games, create unique selfies and explore tasty food and beer pairings on their smartphones. Which reinvented their perception of Residence Inn.
VR MIX Event Program
We faced a younger target who wanted to keep moving no matter what… So we developed a Stay Amazing network on Tumblr. It was a hub of travel tips that leveraged social influencers. Getting our target to engage in discovering tips, and sharing their own, on ways to make travel easier. Ultimately branding Fairfield Inn as the place to go if you wanted to Stay Amazing.