Olive Garden

To win the business, our team was asked to create a brand message that moved beyond price-based advertising… yet still drive sales. This idea was key to the win. Our concept took a new service, catering, and romanticized it. Using a video, and supporting social activations, we rewarded people, businesses and community hosts for sharing meals with family and friends…Not only winning the new business pitch, but also successfully launching a new service at the same time.

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