This is a series of ads we wrote to convince prospective buyers that they should take pride in purchasing an International truck, because there’s much more to it than meets the eye.
Truckers are a tough crowd. So with this dealership folder, we offered them an appropriate message.
While toughness may be mandatory in the world of trucking, drivers also need to know that their new truck will be cost efficient. Here, we got the message through without losing that hardcore edge.