Award-winning Agency Creative and Copywriter :: David Claus http://www.davidclaus.com The name of the game is ‘adaptation’. I see change. I see opportunity. I see consumers with more and more control of what they watch. It’s no longer about sending a message, but about having a conversation. It’s about honesty. It’s about companies knowing themselves and being true to that personality across all mediums. Tue, 14 Jun 2011 13:59:40 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 International Web Pages http://www.davidclaus.com/digital/321/international-web-pages/ http://www.davidclaus.com/digital/321/international-web-pages/#comments Fri, 03 Jun 2011 21:45:04 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=321 Client: International

These Web pages were created to announce the arrival of the most intimidating Harley ever produced…

]]> http://www.davidclaus.com/digital/321/international-web-pages/feed/ 0 Altoids Print Campaign http://www.davidclaus.com/print/238/altoids-print-campaign/ http://www.davidclaus.com/print/238/altoids-print-campaign/#comments Fri, 03 Jun 2011 20:06:29 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=238 Client: Altoids

I was honored to be the first writer, aside from Steffan Postaer, asked to create some ads for this Kelly Award winning campaign.

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The client hated this campaign. I stood my ground, and convinced them to show it to some serious fishermen. The fishermen bit. The client was hooked.

]]> http://www.davidclaus.com/print/40/spiderwire-print-campaign/feed/ 0 Busch Print Campaign http://www.davidclaus.com/print/224/busch-print-campaign-2/ http://www.davidclaus.com/print/224/busch-print-campaign-2/#comments Fri, 03 Jun 2011 18:21:06 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=224 Client: Anheuser-Busch

August Busch III said this was the “Best print ad I’ve seen in years for any of my products.” He is not an easy man to please.

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]]> http://www.davidclaus.com/print/224/busch-print-campaign-2/feed/ 0 American Cancer Society Print Campaign http://www.davidclaus.com/print/172/american-cancer-society-print-campaign/ http://www.davidclaus.com/print/172/american-cancer-society-print-campaign/#comments Fri, 03 Jun 2011 14:33:28 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=172 Client: American Cancer Society

Kids are invincible. They roll their eyes when you talk about the deadly effects of smoking. But I found that bad breath and stained teeth made them recoil.

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]]> http://www.davidclaus.com/print/172/american-cancer-society-print-campaign/feed/ 0 Johnnie Walker Spec Spot http://www.davidclaus.com/spots/165/johnnie-walker-spec-spot/ http://www.davidclaus.com/spots/165/johnnie-walker-spec-spot/#comments Fri, 03 Jun 2011 14:05:05 +0000 dvdclaus http://davidclaus.com.previewdns.com/wordpress/?p=165

Client: Johnnie Walker

This spec spot launched a global campaign that is still running today.

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]]> http://www.davidclaus.com/spots/165/johnnie-walker-spec-spot/feed/ 0 Lands’ End Spots http://www.davidclaus.com/spots/140/lands%e2%80%99-end-spots-2/ http://www.davidclaus.com/spots/140/lands%e2%80%99-end-spots-2/#comments Fri, 03 Jun 2011 14:00:49 +0000 dvdclaus http://davidclaus.com.previewdns.com/wordpress/?p=140

Client: Lands’ End

I  co-directed these spots. The first on using one of Charlie Chaplin’s hand-cranked cameras (how cool is that?). The swimming spot was completed in one take.

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]]> http://www.davidclaus.com/spots/140/lands%e2%80%99-end-spots-2/feed/ 0 International Web Page http://www.davidclaus.com/digital/328/international-web-page/ http://www.davidclaus.com/digital/328/international-web-page/#comments Thu, 02 Jun 2011 22:09:03 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=328 Client: International

This Web page introduced the new International MaxxForce engines to a wider audience. It was part of a mix of print, video, outdoor, and tradeshow communications that pushed its strengths to a skeptical audience.

]]> http://www.davidclaus.com/digital/328/international-web-page/feed/ 0 International Kiosk http://www.davidclaus.com/digital/313/international-kiosk/ http://www.davidclaus.com/digital/313/international-kiosk/#comments Thu, 02 Jun 2011 21:25:36 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=313 Client: International

This interactive kiosk introduced the new International MaxxForce engines… offering enough info for purchasing managers/owner-operators to make an informed decision, while maintaining the branding and message of the umbrella campaign.

]]> http://www.davidclaus.com/digital/313/international-kiosk/feed/ 0 ZWA Website http://www.davidclaus.com/digital/306/zwa-website/ http://www.davidclaus.com/digital/306/zwa-website/#comments Thu, 02 Jun 2011 20:46:42 +0000 dvdclaus http://davidclaus.com.previewdns.com/?p=306 Client: ZWA

They needed a website, a brochure and other collateral. But they also needed a focus and a consistent voice for their brand. I had a very happy client at the end of the day.

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